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DIGITALISATION, TECHNOLOGY, AND CORPORATE SOCIAL RESPONSIBILITY IN THE FASHION SYSTEM

  • Anshika Verma
  • Essays
  • November 29, 2018
  • (0)

The most vital role played in any industry today is that of Technology, Digitalisation and Corporate Social Responsibility. It is difficult to define technology; however, people can differentiate between human-made and natural things (Kaplan, 2009). Internet-based digital technologies including applications adopted by consumers, companies, and governments is a practice followed worldwide and influence all industries and consumers. The definite meaning of Corporate Social Responsibility (CSR) has been a disputable topic, as stated by McKi...

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Gender Queer Fashion: Shaping Identities

  • Anshika Verma
  • Essays
  • November 29, 2018
  • (0)

According to a survey conducted, fifty per cent of millennials today consider gender to exceed the defined boundaries of male and female (Rivas, 2015). In contemporary society, it is essential to regard the difference between gender and birth-assigned sex; an individual's sex is the biological classification one is born with while gender is a lifelong learning process (Eckert and McConnel-Ginet, 2016; Gender Spectrum, 2015).

In LGBTQ, 'Q' is for genderqueer also known as non-binary identities, used by an individual to either defin...

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Corporate Social Responsibility in the Fashion Industry: Kering Group

  • Anshika
  • Essays
  • April 5, 2018
  • (0)

According to McKinsey & Company (Keys et al., 2009), the definition of Corporate Social Responsibility (CSR) has been a debatable topic. However, a working definition constitutes its two primary objectives, i.e. activities that benefit the business and the society. These activities include recognition of principles such as accountability, transparency and engaging in sustainable practices. Kate Fletcher (Fletcher, 2008) states that a?ordable clothing commonly known as fast fashion emulating current luxury trends boosts the idea ...

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Vestiaire Collective - The New Fashion Formula


Who doesn’t want a wardrobe filled with the timeless Hermès Birkin tote, a Chanel cashmere cape or a Yves Saint Laurent mini sequined dress? Yep, we all rhapsodise when we imagine ourselves being adorned with these items. But can we afford to buy all things luxury when we have limited income and never-ending bills to pay?

A few decades ago, people in India had no desire to own luxury items and were unaware of the movements in the western fashion. However, easy acces...

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Creative Direction - Gucci

  • Anshika
  • Essays
  • March 20, 2018
  • (0)
INTRODUCTION

Creative direction is a role that often gets interchanged with Art direction or Design. Daniel Mall(2014) defines it as "championing the intersection where Art Direction & Design meet Strategy”. Art Direction is when a person visualises then describes the website, an advertising campaign, or a runway show, while the design is a person physically creating what is described. When the two collaborate, they reach out to a strategy used to meet a set goal. The strategy changes with the circumstances in the external and inte...

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