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Why Y/ Project's SS18 Collection?

  • Anshika Verma
  • Articles
  • February 17, 2018
  • (0)


Ever thought of what it takes for a fashion designer to come up with something new every season? New creations indeed leave you smiling and connected with the brand as well as the creative director.

Glenn Martens took over the menswear brand Y/Project, founded by Yohan Serfaty in 2013. He instantly debuted womenswear and made it the new go-to for many celebrities including Rihanna and Beyoncé. The creative director that gave us fashion’s newly loved jeans and eye-catchy thigh high boots didn’t disappoint us with his recent Spring/Summer 2018 collection.

Y/Project brilliantly articulated what came to be known as its oversized box-shape from the previous collections. Martens put great emphasis on the symmetry and tailoring of the materials. He opened the show on a familiar note using cutting techniques on knee-length shorts paired with a vibrant shirtdress and an oversized beige outerwear, taken from his men's collection. Not to forget, the signature ruched boots have gone from bold leather to soft scrunchy linen. Cardigans and tops in pastel tones with embellished pearls, diamanté, and placket detailing keep the collection elegant. From beautifully curated knitwear, sparkly joggers, to sheer organza dresses, pants, jackets, and skirts; there is a balanced blend of ideas etched in our minds. No one does superfluous sleeves and dramatically volumed skirts better than Martens. Big, colourful earrings and accessories also exquisitely complemented the clothes.

Y/Project's Spring/Summer 2018 collection highlights the designer's unconventional approach to deconstructing fashion as we know it and recreating something remarkably refreshing. He believes in creating designs that connect with him generationally, and make them desirable to the young, contemporary editors at the show.

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