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Givenchy

For Givenchy, I had to ideate and create a capsule collection as the new Creative Director, Clare Waight Keller. This project introduced me to the technicalities of design. From keeping up to date with what's in trend, studying which fabrics and materials work for which silhouettes, costing of each garment in the collection, to operational work like making specification sheets for the sizes, and technical sheets emphasising details in the clothing items to ensure your craftsmen know what to execute without any confusion. 

My inspiration lies in the unforgettable relationship that the designer Hubert de Givenchy shared with Audrey Hepburn.

Hence, introducing ‘Audrey’ by Givenchy’s Clare Waight Keller, a capsule collection that recreates her most iconic looks designed and curated by Hubert de Givenchy for many classic films including Breakfast at Tiffany’s and Funny Face.

Recently, before Hubert de Givenchy passed away in March 2018, he came out of retirement to launch a book of his sketches for Audrey that titled “To Audrey, With Love”. They shared a bond that was personal and professional until Hepburn’s death in 1993 from cancer. Hepburn once told Givenchy, “His are the only clothes in which I am myself. He is far more than a couturier; he is a creator of personality,”. Likewise, Givenchy mentioned that their relationship was “a kind of marriage”. He described working with her as different from everyone else he ever worked with. They only continued to become closer; their friendship and confidence in each other grew during the making of the film ‘Funny Face’. They shared their love and excitement for fashion. “I always respected Audrey’s taste. She was not like other movie stars, and she liked simplicity”, said Hubert de Givenchy.

The collection re-innovates the black satin dress and the pink silk out t in Breakfast at Tiffany’s. It also reinvents the look of Audrey running down the steps at Louvre in a red chiffon dress with a scarf in Funny Face (shown in the Report).

The mood is surrounded by that of elegance, beauty, grace and glamour. Colour palette takes on shades of pink, red and black. Materials comprise of textiles like silk, satin, chiffon and trims like rhinestones. Furthermore, the prints focus on subtly using the Givenchy logo to solidify the brand identity and increase its recall value.

Don't forget to check out the entire brand report linked below - always looking forward to hearing your feedback! 

 

Brand Report

 

 

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