Vestiaire Collective - From Pre-Loved to Forever Loved

For my first ever project as a Masters of Arts student in Paris, I was to ideate and propose a communication strategy to Vestiaire Collective. It is an online marketplace for buying and selling second-hand luxury goods that offers a wide variety in its catalogue from Chanel tweed blazers to Hermes' Birkin bags and the list goes on. This involved an in-depth analysis of its current media strategies online and offline, brainstorming sessions with my colleagues as well as developing different phases of implementation of the new strategy "From Pre-Loved to Forever-Loved", as seen in the presentation. The aim was to create a community for its consumers through engaging activities and a consistent visual identity on different platforms like their website, mobile application, social media, pop-up stores, and more. All the recommendations were thought in line with the already existing identity of the pre-owned marketplace.

I also wrote an article on Vestiaire Collective as the New Fashion Formula. Click here to read it.